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Inside the box: Aaron Levy on the reinvention of 2025

TechBrunchBy TechBrunchAugust 14, 20252 Mins Read
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While not many founders can say they maintained their advantage while manipulating the same company from Scrappy Startup, co-founder and CEO Aaron Levie is not the most founder. TechCrunch's 2025, taking place in Moscone West, San Francisco from October 27-29, Levie will be taking part in the live stages of disruption, sharing how to innovate and stay relevant through a 20-year high-tech cycle.

He unleashes reinvention even his best ideas, what reinvention really looks like within a public company, that AI is changing (and not changing) in enterprise software, and that maintaining sharp means questioning everything.

TechCrunch confuses 2025 Aaron Levie

Cloud original evolution

The box, released before “The Cloud,” was a buzzword and outperformed the waves of competitors that could not scale or adapt. Levie's perspective is a rare combination as both a visionary founder and CEO of a long-term public company. He reflects on the most difficult pivots, the biggest surprises, and the thoughts needed to continue to evolve as the tech landscape moves at warp speed.

Why don't you want to miss it?

Aaron Levy helped define cloud collaboration before it became a trend, but he still sets the bar. This fireside chat is deeper on what is needed to build not only products but also things that continue from a culture, strategy and mindset perspective. Whether you're navigating early growth or managing scale, this is one note-taking session.

This October, I joined more than 10,000 founders, VCSs and innovators in San Francisco and will be part of a conversation with leaders who shape:

Confuses the main stage for 2024Image credit: Kimberly White/Getty Image



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Hacking group says it's blackmailing Pornhub after stealing users' viewing data

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December 15, 2025

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