Last weekend, Instagram announced that it would be expanding its Creator Marketplace to 10 new countries. This marketplace connects brands and creators and fosters collaboration. New regions include South Korea, Germany, Netherlands, France, Spain, Israel, Turkey, Mexico, Argentina, and Indonesia.
Meta first introduced the marketplace in the U.S. in 2022 to facilitate paid partnerships for a select group of users, and has since added “thousands” of creators and brands. The company launched the feature in eight new markets in February, including Canada, Australia, New Zealand, the United Kingdom, Japan, India and Brazil.
Creators in China don't have access to Instagram, but Meta allows brands based in China to connect with creators in regions where the marketplace is available.
To participate in the program, creators must be at least 18 years old, have a professional account, and meet the social network's requirements, including having a “significant following.” The meta doesn't specify how many followers you need to meet that criteria.
Image credit: Instagram Image credit: Instagram
When creators join the program from their professional dashboard, they can specify topics of interest and related brands they want companies to discover. Creators can see inbound interest in collaborations through their “Partnership Her Messages” inbox.
Other social networks like Snap, YouTube, and TikTok are expanding their efforts to connect brands and creators. Earlier this month, photo editing app VSCO also launched a marketplace for brands to find professional photographers to work with. Other startups like Accel-backed Catch+Release and Craft Ventures and AlleyCorp-backed Agentio are also trying to formalize the interaction between brands and creators.