Khloe Kardashian and Kris Jenner are seeking to raise $10 million for a new business called Khloud, according to an SEC filing.
The company began fundraising last month and has already raised $4.49 million, according to filings posted Tuesday. According to trademark filings, trademarks partnered with Khloud were filed earlier this year for popcorn, granola and other types of snacks, and one was also filed for protein supplements.
Brian Baum, a serial entrepreneur and co-founder of venture firm K5 Global, is listed as CEO, according to SEC filings. K5's other co-founder, Michael Kyves, is also said to be in a relationship with Claude, but as reported, he has worked with the Kardashians, including helping launch Kendall Jenner's 818 tequila line. This may not be surprising, given his close ties to the Jenner family. According to the Wall Street Journal. He also made headlines last year for his relationship with Sam Bankman Fried, who invested $700 million in K5 before the cryptocurrency founder's arrest, The New York Times reported. The outlet described Kaibs as “super well-connected” because he introduced Bankman-Freed to Hollywood power players such as Katy Perry and President Bill Clinton.
Internet sleuths are already investigating what Khloud is, with speculation mounting that it's probably some kind of protein popcorn brand.
TechCrunch has reached out to K5 Global, the attorney listed on the trademark application, and a representative for Khloé Kardashian for comment.