Nectar Social, an AI-powered marketing platform, announced Thursday that it has raised $30 million in a Series A round led by Anthology Fund, which was created in parallel with Menlo Ventures and Anthropic.
The company, which officially retired from Stealth last year, is an agent operating system for marketers. The company told TechCrunch that it uses autonomous AI agents to help brands “run end-to-end social activities, moderation, creator workflows, competitive intelligence, and commerce conversations.” We also have data partnerships with companies like Meta and Reddit, which allow Nectar agents to pull and pool data from different platforms into one place, instead of brands having to use different tools to manage different platforms.
Nectar Social was founded by sisters Misbah and Farah Uraizee, former Meta employees. CEO Misbah told TechCrunch that the round will help the company expand and hire in applied AI, engineering, and go-to-market.
“Purchase conversations are moving to social, and human teams can't be staffed everywhere they happen,” Misbah says. “We are accelerating our position as a category leader in building operating systems that enable brands to appear anywhere.”
The company says its customers include Liquid Death, Figma, and elf Beauty. Other investors in the round include Gwyneth Paltrow's Kinship Ventures, GV, and True Ventures.