Meta appointed Connor Hayes, vice president of product for Meta, Generator AI, to become the head of threads on each axios.
Up until now, Instagram head Adam Mosseri has been in charge of threads. However, the platform has grown to more than just a side product on Instagram and requires additional leadership.
According to market intelligence provider SigralWeb, the thread only launched in 2023, but the number of mobile daily active users (DAUs) is rapidly approaching the X number. Currently, threads average around 115 million DAUs on mobile, with X's DAUs reaching around 132 million.
TechCrunch contacted Meta for comment.
Image credit: SirialWeb
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