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Here are five things that happened in the tech industry this week and how they impact your business. Were you lonely?
1 – Microsoft changes the keyboard for the first time in years.
New keyboards on Windows computers now include a special CoPilot key. According to the report, “Windows 11 users can already access Copilot by pressing Windows Key + C, but the new key emphasizes the value the company places on this particular feature and brings users closer to the company's many products.” “It shows the possibility of attracting and connecting everything.” (Source: BBC)
Why this is important for your business:
Microsoft's first keyboard change in decades could affect all PCs running Windows. This shortcut key helps you and your employees invoke CoPilot, Microsoft's AI tool, to better leverage AI capabilities in both the operating system and applications like Office 365.
2 – Impact of meta-special advertising categories on digital advertising.
MarTech Cube takes a special deep dive into Meta's Special Ad Categories, and according to the column, “Special Ad Categories address concerns related to housing, employment, and credit opportunities and create a fair and unbiased advertising environment. This category is particularly relevant for advertisers promoting content related to these sensitive topics, and their implementation includes additional measures to prevent discriminatory behavior. Contains restrictions. ” (Source: Martech Cube)
Why this is important for your business:
If your business is in areas such as housing, employment, or providing credit opportunities, and you want to grow your business with meta advertising, this is an important tool to use to ensure that your advertising is fair and unbiased. It's a tool.
3 – LinkedIn ad revenue skyrockets as companies flee from X.
Elon Musk's ongoing dispute with the X Platform has clearly benefited LinkedIn in the advertising space. Major advertisers including IBM, Coca-Cola and Comcast all pulled out after Musk made headlines for using anti-Semitic language in his posts. Advertising on LinkedIn has skyrocketed, reaching up to 30% this year. Advertising analysts have drawn a direct line to the decline in advertising in X, which is down $400 million per quarter this year. (Source: PYMNTS)
Why this is important for your business:
I don't know if this is good news for companies. First of all, we don't need more advertising noise to pollute LinkedIn, which remains arguably the best place for professional engagement of all social sites. We should also root for X/Twitter to prosper, as it will be a great alternative to his LinkedIn for creators, media companies, public relations companies, and other companies that are better suited to the platform.
4 – These are the five key cybersecurity trends for 2024.
Tal Mazir from Perception Point, a security software and services provider, detailed five cybersecurity trends to watch out for this year. (Source: Help Net Security)
Why this is important for your business:
According to Mazir, chatbots believed to be ChatGPT can be used to craft messages from “authorized” senders in order to accomplish serious security breaches, such as accessing funds or other sensitive data. It is said that it will be done. Deepfakes (up 3000%) continue to be used by hackers to create fake images and audio to fool recipients lured by content that is “virtually indistinguishable” from legitimate data It's one tool. A third example is using SaaS apps to investigate and identify weaknesses in security systems. Mazir's underlying message is that for all the remarkable benefits of AI, its destructive capabilities will be exploited as well.
5 – Four ways businesses can respond to and more effectively comply with the SEC’s new cybersecurity rules.
Speaking of cybersecurity threats, the U.S. Securities and Exchange Commission is stepping up efforts to combat this growing problem. As of this summer, new rules went into effect requiring companies to disclose cybersecurity incidents and submit information detailing their “cybersecurity risk management, strategy, and governance.” (Source: SC Magazine)
Why this is important for your business:
Our advice to companies to follow more stringent SEC guidelines is to prioritize cybersecurity risks and treat them as other risk management issues. It also suggests establishing proactive metrics to respond to potential threats in a timely manner, prioritizing transparency, and conducting robust due diligence when submitting cybersecurity reports to the SEC. I am. It's also important to take a “business-centric” approach with your chief security officer and communicate with your team about how security systems can be improved, where flaws exist, and what the company needs to focus on when it comes to threats.
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