SoftBank-backed photo editing startup PixArt said on Thursday it's partnering with Getty Images to develop a custom model to serve AI imagery to its 150 million users. The company said the model will provide responsible AI imagery to creators, marketers and small businesses that use its platform.
The model will be built from the ground up and trained exclusively on creative content licensed by Getty Images. The company said the partnership will enable PicsArt subscribers to generate their own images with full commercial rights. Users can add to and customize the assets using any of PicsArt's editing tools.
By creating its own models trained exclusively on licensed content, Picsart plans to give users access to safe AI creative tools amid growing concerns around AI-generated imagery and copyright issues.
Image credit: Picsart x Getty Images AI Images
Picsart's AI lab, PAIR, is building the model, and the team will make it accessible through the company's proprietary API service.
“PixArt offers limitless customization, content and editing tools for everything from social media ads to website graphics, and this partnership will enable commercially usable AI-generated imagery from world-class brands,” PixArt CEO and founder Hovhannes Aboyan said in a statement. “We're thrilled to partner with Getty Images, the most authoritative commercial library, to bring this to market.”
Picsart plans to launch the model later this year.
The company is also integrating Getty Images' video content into its PixArt platform and making it available to Plus subscribers.
Picsart is not the first startup Getty Images has partnered with for responsible AI imagery: the company has also partnered with AI image generation tool Bria and Runway, a startup building generative AI for content creators.