Last year, Pinterest created an engaging format called Collage, which allows users to combine images and cut-outs to create new content, and now the company hopes to encourage users to create more collages by introducing the Remix feature.
Similar to the Remix feature on short-video apps like Instagram and Snap, the idea behind Pinterest's feature is that users can borrow existing collages and put their own spin on them. Users who don't want to be remixed can turn off collage remixing in settings.
Collage Tools[コラージュ カードをリミックス]Go to Options or browse Pinterest for a collage you found.[リミックス]With the tap of a button you can create a new remix, and if you publish your edits the final collage will bear the name of both you and the original collage creator.
Aside from the remix feature, the social platform also makes it easy to download and share collages in a variety of video styles, including regular video, timelapse, unscrambled, inked, analog, etc. This means that creators could potentially use Pinterest as a new short-form video creation tool.
You can also download your collage as an image, and Pinterest says it plans to create an integrated feature to share collages directly to other social platforms later this year.
“We're also seeing very high adoption rates: Collages are saved at a significantly higher rate than other pin types, and it appears that users, especially Gen Z, love creating collages as a means of self-expression,” David Temple, head of Two Twenty, Pinterest's in-house incubator that created Collage, said in a statement.
The company said it has seen a 418% increase in the number of collages so far this year across a variety of uses, including planning outfits, building beauty routines and imagining dorm rooms. Collages are popular with Gen Z, who account for 72% of people who use them on a daily basis. The company is focused on making collages feature-rich, given that they have become a more engaging format than traditional pins.
Collage originated from Pinterest's iOS app “Shuffles,” which was released in 2022. The company integrated the format into its main app last year.
The company is already trying to cash in on collages: Over the past few months, Pinterest has been inviting advertisers to create collages using cut-outs of product pins from its catalogue and promote them as ads. In its Q2FY24 earnings call, the social platform said brands including Nike, John Lewis and Bumble are using collages to promote their products.
The company has more than 522 million monthly active users globally, with Gen Z being the primary driver of engagement.