Corinna Marshall worked in retail digital marketing for 11 years and realized the industry was outdated.
Specifically, the technology that helps retail brands sell unsold and excess merchandise (off-channel inventory) wasn't as sophisticated as they thought. Brands sell their excess inventory at discount retailers like Nordstrom Rack, but they often lose money because unsold inventory is difficult to manage. Products are scattered across multiple warehouses, and teams must estimate the value of an item and the best time to sell it.
“There is too much time between each step of the off-channel inventory funnel, making it difficult for brands and retailers to move product to the most advantageous destination,” Marshall told TechCrunch.
She decided to give technological power to the off-channel market. In 2024, she started a company called Another, a software system that helps companies manage unsold or excess products. The secondary markets in which these products are typically sold operate under tight schedules and may be characterized by highly dynamic pricing due to fluctuations in demand. For retailers to succeed at a place like Nordstrom Rack, she said, they need quick access to real-time data and coordination to efficiently move clothing from retailer to warehouse to store.
The other connects to a company's existing software systems, such as systems that manage customer returns, to better centralize an organization's data and workflows. This allows internal teams to access data from the same location, making decision-making more efficient.
The company on Tuesday announced a $2.5 million seed round led by Anthemis FIL and Westbound.
Marshall said he met key investors through industry events last year and said the new capital will be used to accelerate product development and hiring. She's looking at competitor marketplaces like Ghost, another company that helps brands sell unsold inventory.
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But Another wants to help companies deal with excess inventory before brands sell their products to bulk resellers, she said. She says products sold through such resellers can be heavily discounted, an outcome that brands may not want.
“Another’s technology provides real-time data and insights that give teams confidence in when, where, and how to move inventory, enabling smart decisions that maximize value without missing liquidation,” she said. Overall, she hopes her product will help move the industry towards a more balanced solution of profitability and sustainability, as excess inventory is often thrown away if not moved quickly.
“Consumers have access to more options at better prices, and brands and retailers can increase profitability and reduce waste, benefiting everyone involved.”