Amid increased scrutiny around the world over Apple and Google's app store fees, gaming platform Roblox is offering 25% more in-game currency Robux for web and gift card purchases compared to mobile platforms. started. Essentially, the company is encouraging users to buy Robux from the web to avoid Apple and Google's increased in-app purchase fees.
The company confirmed the move and said it is exploring ways to provide more value to its user and creator communities.
“Apple and Google are valued partners, and we're always looking for ways to deliver more value to our community of users and creators while controlling costs. Going forward, Robux will be available on the web, on your computer, or through gift cards. We plan to offer up to +25% more Robux to customers who purchase ,” a Roblox spokesperson told TechCrunch.
In a post on the Roblox developer forums, Roblox specified that this is not a holiday offer, but a long-term change.
Tim Sweeney, CEO of Epic Games, which is battling with Apple and Google over app store fees, said: praised this move.
“It's great to see Roblox finally fighting Apple taxes. The current Epic vs. Apple contempt of court case will stop Apple's ridiculous scare screens and junk fees so that all apps can force users to make web-based payments.” We hope to be able to direct these savings and pass on these savings,” he said in a post on X.
In August, the gaming company launched its own Epic Games Store on iOS in the EU and on Android worldwide. In Europe, companies are considering launching alternative app stores on iOS thanks to the Digital Markets Act (DMA). Meanwhile, startups like Appcharge, which raised $26 million at a $100 million valuation, are helping game publishers create more value outside of Apple and Google's ecosystems.