Have you ever watched a cooking scene on TV and thought, “I wish I could make that at home?'' Maybe it's Il Timpano from The Big Night or Beef from Julie & Julia. Maybe it was Bourguignon. Whatever your desires are inspired by the show, you're in luck if you buy a Samsung TV in 2025.
At the CES 2025 press conference in Las Vegas on Monday, Samsung announced Samsung Food, a new feature on its TVs that leverages the company's AI processor to recognize food on the screen and find recipes for it.
If Samsung Food sounds familiar, it's probably because the brand has been around for a while. Samsung acquired food app Whisk in 2019 and rebranded it to Samsung Food in 2023. Currently, the Samsung Food app for iOS and Android offers tools like a meal planner, AI-guided cooking instructions, and can even suggest recipes based on your recipe. Photos — if you paid $7 or more per month for the premium version.
Naturally, the Samsung Food experience is a bit limited in what you can do because it's built for TV. But Samsung Food on TV doesn't just recommend recipes based on what you 'see', it can also show you the progress of grocery and takeout deliveries you've ordered through the Samsung Food mobile app.
In a press release, Samsung touts the app's ability to create grocery shopping lists based on what's in your fridge. The company boldly declares that it is “the ultimate AI sous chef.''
Samsung Food's screen-to-recipe tool is interesting. But you need to see if it lives up to the marketing hype. SideChef, a recipe app that turns photos into recipes, leaves a lot to be desired with its AI tools, and popular AI summarizers and chatbots like ChatGPT don't perform as well. (Glue pizza, anyone?)
Then there's the fact that AI doesn't actually do the cooking for you. That's probably a big problem for people who can't be bothered to prepare meals these days, much less cook the kind of food they see on TV. But if you like baking kouign-amann from “The Great British Bake Off,” these TVs might be for you.
Samsung Food is featured in Samsung's upcoming QN90F, QN80F, and QN70F models.