Build what people want. It's a simple concept, and one that Y Combinator likes to repeat, but it can be difficult to get right when building a startup.
The degree to which a technology product or service resonates with potential customers is often referred to as “product market fit” (PMF). The higher the product-market fit, the easier it is to sell a startup's product, and the less often customers will typically defect.
Therefore, PMF is an important topic for startups, even if it is difficult to define precisely. One definition that always resonates with your humble servant is that product-market fit is when the customer takes the product out of your hands. This doesn't apply equally to all startup products, but it's a good rule of thumb.
Jess Lee will be at TechCrunch Early Stage in Boston this year to help founders looking to reach or hone their current PMF to steer their emerging technology companies in the right direction.
Early Stage is shaping up to be perhaps the best new offering ever for early-stage founders, with NFX's James Currier, Underscore's Lily Lyman, and of course Lee himself coming to the talk shop.
As with all early stage events, audience Q&A will be an important part of every session, so please bring a notebook and a few pens. See you on April 25th. Buy your tickets now and save $200 before the price increases on March 29th.
Is your company interested in sponsoring or exhibiting at TechCrunch Early Stage 2024? Fill out this form to contact our sponsorship sales team.