Close Menu
TechBrunchTechBrunch
  • Home
  • AI
  • Apps
  • Crypto
  • Security
  • Startups
  • TechCrunch
  • Venture

Subscribe to Updates

Subscribe to our newsletter and never miss our latest news

Subscribe my Newsletter for New Posts & tips Let's stay updated!

What's Hot

Google is experimenting with machine learning power age estimation technology in the US

July 31, 2025

Uber Eats now allows merchants to send messages to customers about their orders

July 31, 2025

Proton releases new apps for two-factor authentication

July 31, 2025
Facebook X (Twitter) Instagram
TechBrunchTechBrunch
  • Home
  • AI

    OpenAI seeks to extend human lifespans with the help of longevity startups

    January 17, 2025

    Farewell to the $200 million woolly mammoth and TikTok

    January 17, 2025

    Nord Security founder launches Nexos.ai to help enterprises move AI projects from pilot to production

    January 17, 2025

    Data proves it remains difficult for startups to raise capital, even though VCs invested $75 billion in the fourth quarter

    January 16, 2025

    Apple suspends AI notification summaries for news after generating false alerts

    January 16, 2025
  • Apps

    Uber Eats now allows merchants to send messages to customers about their orders

    July 31, 2025

    Proton releases new apps for two-factor authentication

    July 31, 2025

    Zuckerberg: AI has increased the amount of time spent on Q2's Facebook and Instagram

    July 30, 2025

    Google suggests opening a play store for more real money games in India

    July 30, 2025

    Germ brings end-to-end encrypted messages to BlueSky

    July 30, 2025
  • Crypto

    Telegram's Crypto Wallet will be released in the US

    July 22, 2025

    Indian Crypto ExchangeCoindCX confirms $44 million stolen during hack

    July 21, 2025

    North Korean hackers blamed record-breaking spikes in 2025

    July 17, 2025

    Bitcoin surpasses $118K at the second highest high in 24 hours

    July 11, 2025

    Vitalik Buterin reserves for Sam Altman's global project

    June 28, 2025
  • Security

    Google is experimenting with machine learning power age estimation technology in the US

    July 31, 2025

    Palo Alto Networks agrees to buy Cyberark for $25 billion

    July 30, 2025

    Hackers stole Social Security Number during Arians Life Cyber Attack

    July 30, 2025

    Minnesota activates the National Guard as St. Paul's cyber attack disrupts public services

    July 30, 2025

    Skechers make kids shoes with hidden air tag compartments

    July 30, 2025
  • Startups

    7 days left: Founders and VCs save over $300 on all stage passes

    March 24, 2025

    AI chip startup Furiosaai reportedly rejecting $800 million acquisition offer from Meta

    March 24, 2025

    20 Hottest Open Source Startups of 2024

    March 22, 2025

    Andrill may build a weapons factory in the UK

    March 21, 2025

    Startup Weekly: Wiz bets paid off at M&A Rich Week

    March 21, 2025
  • TechCrunch

    OpenSea takes a long-term view with a focus on UX despite NFT sales remaining low

    February 8, 2024

    AI will save software companies' growth dreams

    February 8, 2024

    B2B and B2C are not about who buys, but how you sell

    February 5, 2024

    It's time for venture capital to break away from fast fashion

    February 3, 2024

    a16z's Chris Dixon believes it's time to focus on blockchain use cases rather than speculation

    February 2, 2024
  • Venture

    Figma's IPO price came out of the gate at a value of $19.3 billion

    July 30, 2025

    How New Jersey Startups Find Inspiring Ways to Cut Copper Costs

    July 30, 2025

    Humanity reportedly approaches a $1700 billion valuation, a potential $5 billion round

    July 29, 2025

    The Greek startup is challenging the defence giant with low-cost autonomous weapons systems

    July 29, 2025

    Go inside: Volunteering in the 2025 destruction

    July 29, 2025
TechBrunchTechBrunch

Skechers make kids shoes with hidden air tag compartments

TechBrunchBy TechBrunchJuly 30, 20252 Mins Read
Facebook Twitter Pinterest Telegram LinkedIn Tumblr WhatsApp Email
Share
Facebook Twitter LinkedIn Pinterest Telegram Email


Skechers introduced a line of kids' sneakers, including hidden compartments that parents can glide on Apple Airtags.

Inside the heel of the shoe, a small insert can be lifted to reveal the compartment. Parents can then track the location of their children. At least you can track your child's shoes. These shoes don't come with air tags and look like they're third-party products, developed by Skechers, not real collaborations with Apple.

The shoes were announced to Little Press in mid-July, but Appleinsider reported on the product on Wednesday.

Apple only promotes air tags as products that track items such as keys, wallets, and luggage, not humans. However, parents use this technique to keep their eyes on their children. Already there are products like the Knockoff Crocs Jibbitz that can fit Airtag compatible bracelets, insoles, pins, or air tags.

Perhaps intentionally, the airtag is not designed to be very good at tracking fast moving things, like kids on a school bus, for example. Unlike iPhones with location sharing enabled, AirTag does not have built-in GPS. Instead, use Bluetooth beacon technology to quietly inform nearby Apple devices of their presence and give AirTag owners a quote for their location.

However, this technology can still be used for fraudulent purposes. Bad actors sneak up hiding air tags in people's bags and cars, causing a class action lawsuit. Apple has several stalking features, including notifying someone via their iPhone or Apple Watch when an unfamiliar Airtag is traveling together.

Skechers manufactures this product only in the size of a child, so it is unlikely that these shoes can be used to monitor adults against their will, but the continuous normalization of this type of surveillance can make more sense than parenting. Skechers or other shoe brands could potentially create similar products designed for adults with situations like dementia. Although these uses may be intentional, these types of products can also be used to track adults without consent.

TechCrunch Events

San Francisco | October 27-29, 2025



Source link

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

Google is experimenting with machine learning power age estimation technology in the US

July 31, 2025

Palo Alto Networks agrees to buy Cyberark for $25 billion

July 30, 2025

Hackers stole Social Security Number during Arians Life Cyber Attack

July 30, 2025

Minnesota activates the National Guard as St. Paul's cyber attack disrupts public services

July 30, 2025

Google says the UK government has not requested an encryption backdoor for users' data

July 29, 2025

Google won't say whether the UK secretly requested a backdoor for user data

July 29, 2025

Leave A Reply Cancel Reply

Top Reviews
Editors Picks

7 days left: Founders and VCs save over $300 on all stage passes

March 24, 2025

AI chip startup Furiosaai reportedly rejecting $800 million acquisition offer from Meta

March 24, 2025

20 Hottest Open Source Startups of 2024

March 22, 2025

Andrill may build a weapons factory in the UK

March 21, 2025
About Us
About Us

Welcome to Tech Brunch, your go-to destination for cutting-edge insights, news, and analysis in the fields of Artificial Intelligence (AI), Cryptocurrency, Technology, and Startups. At Tech Brunch, we are passionate about exploring the latest trends, innovations, and developments shaping the future of these dynamic industries.

Our Picks

Google is experimenting with machine learning power age estimation technology in the US

July 31, 2025

Uber Eats now allows merchants to send messages to customers about their orders

July 31, 2025

Proton releases new apps for two-factor authentication

July 31, 2025

Subscribe to Updates

Subscribe to our newsletter and never miss our latest news

Subscribe my Newsletter for New Posts & tips Let's stay updated!

© 2025 TechBrunch. Designed by TechBrunch.
  • Home
  • About Tech Brunch
  • Advertise with Tech Brunch
  • Contact us
  • DMCA Notice
  • Privacy Policy
  • Terms of Use

Type above and press Enter to search. Press Esc to cancel.