Close Menu
TechBrunchTechBrunch
  • Home
  • AI
  • Apps
  • Crypto
  • Security
  • Startups
  • TechCrunch
  • Venture

Subscribe to Updates

Subscribe to our newsletter and never miss our latest news

Subscribe my Newsletter for New Posts & tips Let's stay updated!

What's Hot

Hackers stole Social Security Number during Arians Life Cyber Attack

July 30, 2025

A guide to using editing, a cap cut rival for short video editing in meta

July 30, 2025

How New Jersey Startups Find Inspiring Ways to Cut Copper Costs

July 30, 2025
Facebook X (Twitter) Instagram
TechBrunchTechBrunch
  • Home
  • AI

    OpenAI seeks to extend human lifespans with the help of longevity startups

    January 17, 2025

    Farewell to the $200 million woolly mammoth and TikTok

    January 17, 2025

    Nord Security founder launches Nexos.ai to help enterprises move AI projects from pilot to production

    January 17, 2025

    Data proves it remains difficult for startups to raise capital, even though VCs invested $75 billion in the fourth quarter

    January 16, 2025

    Apple suspends AI notification summaries for news after generating false alerts

    January 16, 2025
  • Apps

    A guide to using editing, a cap cut rival for short video editing in meta

    July 30, 2025

    The genai app doubled revenue and grew to 1.7b downloads in the first half of 2025

    July 30, 2025

    Tiktok adds new parent controls, tools for creators

    July 30, 2025

    Tiktoc's crowdsourcing fact check footnotes will be released in the US

    July 30, 2025

    Cash app users can now pool money for group payments, even non-users

    July 29, 2025
  • Crypto

    Telegram's Crypto Wallet will be released in the US

    July 22, 2025

    Indian Crypto ExchangeCoindCX confirms $44 million stolen during hack

    July 21, 2025

    North Korean hackers blamed record-breaking spikes in 2025

    July 17, 2025

    Bitcoin surpasses $118K at the second highest high in 24 hours

    July 11, 2025

    Vitalik Buterin reserves for Sam Altman's global project

    June 28, 2025
  • Security

    Hackers stole Social Security Number during Arians Life Cyber Attack

    July 30, 2025

    Minnesota activates the National Guard as St. Paul's cyber attack disrupts public services

    July 30, 2025

    Skechers make kids shoes with hidden air tag compartments

    July 30, 2025

    Google says the UK government has not requested an encryption backdoor for users' data

    July 29, 2025

    Google won't say whether the UK secretly requested a backdoor for user data

    July 29, 2025
  • Startups

    7 days left: Founders and VCs save over $300 on all stage passes

    March 24, 2025

    AI chip startup Furiosaai reportedly rejecting $800 million acquisition offer from Meta

    March 24, 2025

    20 Hottest Open Source Startups of 2024

    March 22, 2025

    Andrill may build a weapons factory in the UK

    March 21, 2025

    Startup Weekly: Wiz bets paid off at M&A Rich Week

    March 21, 2025
  • TechCrunch

    OpenSea takes a long-term view with a focus on UX despite NFT sales remaining low

    February 8, 2024

    AI will save software companies' growth dreams

    February 8, 2024

    B2B and B2C are not about who buys, but how you sell

    February 5, 2024

    It's time for venture capital to break away from fast fashion

    February 3, 2024

    a16z's Chris Dixon believes it's time to focus on blockchain use cases rather than speculation

    February 2, 2024
  • Venture

    How New Jersey Startups Find Inspiring Ways to Cut Copper Costs

    July 30, 2025

    Humanity reportedly approaches a $1700 billion valuation, a potential $5 billion round

    July 29, 2025

    The Greek startup is challenging the defence giant with low-cost autonomous weapons systems

    July 29, 2025

    Go inside: Volunteering in the 2025 destruction

    July 29, 2025

    Do startups still need Silicon Valley? Check out 2025 Surpt

    July 28, 2025
TechBrunchTechBrunch

Startup targets farms as supply chain carbon emissions come under scrutiny

TechBrunchBy TechBrunchAugust 19, 20243 Mins Read
Facebook Twitter Pinterest Telegram LinkedIn Tumblr WhatsApp Email
Share
Facebook Twitter LinkedIn Pinterest Telegram Email


There are now many carbon accounting and emissions management platforms. But startups tracking the emissions problem tend to tackle the easiest problem to solve first: direct greenhouse gas emissions from a company's owned sources. In climate industry jargon, these are called “scope 1.” “Scope 2” emissions relate to greenhouse gas emissions from the energy a company uses. Scope 1 and 2 together only account for about 25% of global emissions. The rest fall into scope 3 emissions, which are hidden in the supply chain and therefore very difficult to track.

Startups are beginning to address these supply chain emissions: Clearly, for example, recently raised a $4.3 million seed round to address supply chain emissions related to transportation.

As another example, Nestlé emits 113 million tonnes of CO2 equivalent to the entire greenhouse gas emissions of Belgium, with over 107 million tonnes emitted throughout its supply chain.

Now another “vertical” effort is attracting investors: this time a startup aiming to decarbonize agricultural supply chains.

Root helps food and beverage companies collect primary data on agricultural supply chains. The RootOS platform was launched in October 2023 by co-founders Eric Oancea and Maurice Hensle, and currently has clients in dairy plants and fast food chains, though the company has not disclosed their names for now. The company has worked with more than 10,000 farmers to date.

Root has now raised €8 million in a seed round led by Point Nine’s Christoph Janz, with participation from Project A, HelloWorld, Arc Investors, and other startup operators including P9 alumnus Robin Dechant and Cargo.one CTO Mike Rötgers.

Root said food companies' sustainability and sourcing teams use the company's platform to collect verifiable primary data from farmers, who simply answer a few simple questions. The rest of the data needed to calculate greenhouse gas emissions is pulled from existing documentation and other data sources.

Root then models the environmental footprint of each product, allowing companies to see “emissions hotspots” throughout their supply chain.

Oancea believes emissions-tracking companies like Watershed, Sweep and Normative are too “one-size-fits-all.” “What they do is use secondary data and industry benchmarks to calculate that, on average, the carbon footprint of, say, one piece of aluminum is five kilograms of CO2,” Oancea says. “Or the carbon footprint of one litre of milk is two kilograms of CO2. But in reality, these numbers vary dramatically.”

He said the food industry needs to move away from using generic software solutions and climate consultants that use market benchmarks “towards systems and processes where we as a company actually start to collect activity data from our supply chain.”

Of course, that means getting very granular: the hundreds of thousands of farmers who supply McDonald's, for example, emit CO2 based on a number of different variables, including the number of cattle they have, what they feed them, and the fertiliser they use.

Oancea said these variables “drive huge differences in greenhouse gas emissions between suppliers, so unless we get there and collect data from these suppliers, it's not possible to make better decisions to reduce carbon.”

He says Root's platform is used by sustainability and procurement managers at major food companies to communicate with farmers and other suppliers. It connects to farm management information systems to pull in relevant data. “We feed that into our carbon calculator and then use that to get each supplier a customized score that reflects the reality of their farm.”

Currently, Root is only available in German-speaking DACH markets and some Eastern European countries, but the company plans to expand across Europe later this year.



Source link

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

7 days left: Founders and VCs save over $300 on all stage passes

March 24, 2025

AI chip startup Furiosaai reportedly rejecting $800 million acquisition offer from Meta

March 24, 2025

20 Hottest Open Source Startups of 2024

March 22, 2025

Andrill may build a weapons factory in the UK

March 21, 2025

Startup Weekly: Wiz bets paid off at M&A Rich Week

March 21, 2025

Wayve CEO shares his key elements for scaling autonomous driving technology

March 21, 2025

Leave A Reply Cancel Reply

Top Reviews
Editors Picks

7 days left: Founders and VCs save over $300 on all stage passes

March 24, 2025

AI chip startup Furiosaai reportedly rejecting $800 million acquisition offer from Meta

March 24, 2025

20 Hottest Open Source Startups of 2024

March 22, 2025

Andrill may build a weapons factory in the UK

March 21, 2025
About Us
About Us

Welcome to Tech Brunch, your go-to destination for cutting-edge insights, news, and analysis in the fields of Artificial Intelligence (AI), Cryptocurrency, Technology, and Startups. At Tech Brunch, we are passionate about exploring the latest trends, innovations, and developments shaping the future of these dynamic industries.

Our Picks

Hackers stole Social Security Number during Arians Life Cyber Attack

July 30, 2025

A guide to using editing, a cap cut rival for short video editing in meta

July 30, 2025

How New Jersey Startups Find Inspiring Ways to Cut Copper Costs

July 30, 2025

Subscribe to Updates

Subscribe to our newsletter and never miss our latest news

Subscribe my Newsletter for New Posts & tips Let's stay updated!

© 2025 TechBrunch. Designed by TechBrunch.
  • Home
  • About Tech Brunch
  • Advertise with Tech Brunch
  • Contact us
  • DMCA Notice
  • Privacy Policy
  • Terms of Use

Type above and press Enter to search. Press Esc to cancel.