As Tiktok's future in the US remains uncertain, Subgel tries to lure creators to the platform by doubling the video. The company announced Wednesday that creators can now monetize videos on the platform, allowing video posts to be published directly through the Substack app.
Previously, authors could share videos on memos, a Twitter-like feed from Subscack, but the memos feature does not support Paywalls.
Additionally, subscribers will not be notified if the author posts a note. By publishing video submissions, creators can reach their audiences directly and monetize their work.
Subrack says video creators worried about their future on Tiktok can join the platform and build a subscription-based video business, allowing Substack creators to reach their audiences directly without relying on algorithms Masu.
Once creators publish their videos, they can track post views and new subscribers and see estimated revenue growth from new paid subscriptions driven by posts. You can also monitor changes over time.
Currently, creators can only pay the entire video post published on the app. In the future, Substack plans to allow creators to view certain parts of the video as teasers for free as free subscribers.
The company is working to build tools to help video creators, saying it will explore the addition of features, such as tools to crop and edit videos, along with enhanced analysis to track video performance. Masu.
Substack added videos in 2022, saying that adoption of the format is on the rise.
The company says that creators who add video and audio to their subsacks are growing, not increasing revenues more than 2.5 times faster.
The company also said in April 2024 that more than half of its 250 highest-grossing creators used audio and video. By February 2025, that number had skyrocketed to 82%. Furthermore, as of February 2025, the likelihood that subscribers (from audio and video creators) would pay other subsacks has almost tripled, rising from 52% to 150% in just six months. Masu.
The change today announced its latest efforts to bring Mark Subsack Tiktok creators to court. Last month, Subrack launched a $20 million Creator Accelerator Fund. This promises content creators that they won't lose revenue by jumping to the ship. The company recently made live streaming available to all publishers as well.