Substack announced Thursday that it is introducing several new features for podcasters to its platform. Most notably, the company is rolling out an integration with Spotify that will allow Substack podcasters to sync and distribute all their free and paid episodes to Spotify's streaming service. Additionally, Substack introduces new custom audio transcripts and captions, along with improvements to clip sharing and mobile video.
The release of this new feature comes as Substack announced that its podcasters collectively earn more than $100 million annually, a figure that has more than doubled in the past year. Ta. The number of active podcasters on the platform has also more than doubled over the same period.
A new integration with Spotify makes it easier for podcasters to reach more listeners by making Substack podcasts discoverable via the streaming service. Additionally, this integration will allow existing Substack Podcasters subscribers to listen to paid episodes on Spotify. Substack says its integration with Spotify could increase revenue for podcasters by encouraging free listeners to upgrade to subscriptions.
Podcasters on Substack can go to their podcast settings, open the Spotify dropdown and[Spotify に同期]You can set up Spotify integration by clicking the option to create a new feed with all current and future episodes. Paid episodes are labeled with a padlock, and listeners must link their Substack account to Spotify to listen to paid episodes directly on the streaming service.
Image credit: Substack
Creators can access their Spotify for Podcasters account to see data about streams, unique listeners, play time, demographics, and more. In the future, Substack plans to make this data accessible to creators through their Substack podcast statistics page.
When it comes to new custom audio transcripts and captions, podcasters can now upload their own transcripts instead of using Substack's automatically generated transcripts if they wish. Instead of using the default track extracted from the uploaded video, video podcasters can also upload separate audio tracks and free previews to be distributed to the podcast RSS feed.
Additionally, podcasters and their listeners can now share links to podcast videos at specific timestamps, download clips and post them to social media platforms like Instagram, TikTok, and X.
Substack says its iOS and Android video posts include an inline player, making it easier to watch video podcasts on mobile. This new feature allows users to read and watch at the same time, while maintaining their position within the video they've watched so they can watch it again later.
The new feature is available to all users starting today.