One day, Shashwat Murarka was sitting in her college apartment thinking about its relationship with food delivery. Sometimes the orders didn't arrive, so he would wander around the apartment building, searching for misguided food. He also found himself giving step-by-step instructions to the confused delivery man.
“What started as frustration has turned into a mission to fix the final stretch of the last mile, one of the most overlooked issues in the supply chain,” he told TechCrunch. He began studying the delivery supply chain, ran his own delivery and decided to tackle problems during his fourth year at university.
He teamed up with his friend Seal Patel to set up a gateway to help with delivery tracking. CEO Murarka said that Standard GPS is strange outdoors, but fails inside the building, creating a blind spot for delivery people.
The gateway is integrated into an existing delivery app and uses telephone sensors to track drivers entering the building, up the elevator, and reach the desired gateway.
This data can be given to a delivery platform where drivers like Eats and Doordash are functioning, and can be used to automate dispute resolution and properly verify delivery. Murarka said the company does not collect driver or user information and maintains that it “already has implemented the same standard privacy and security platform.”
“Our technology provides customer support teams with missing visibility and automatically resolve refunds for what actually happens within the building that can be verified in real time,” Murarka said. “Resolving that blind spot unlocks great value for the platform, drivers, merchants and customers.”
On Thursday, the company announced a $8 million seed round led by Canaan Partners. Murarka described the fundraising as “relentless” and said he actually slept in the office on the corner of the accelerator when he actually moved to New York.
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“Every step was to fund the earliest followers,” he continued. “People who just don't want to see the journey, but want to be part of it and stay on the course.”
He said the doorway raised the round in about a week and met the lead investor in Canaan through a network connection. Others in this round include Antler, Sercano Management, Cassius and Kleiner Perkins scout Sean Henry. Murarka said the fresh capital will be used to move technology from pilots to full production. He is also looking for engineering and product employment.
Murarka believes its competitors are other hardware-based solutions, including standard building sensors, lockers and cameras. “The hardware is expensive and slow to scale, but GPS simply doesn't work indoors,” he said. The company is already active in all US states, but refuses to share the names of its customers.
Murarka hopes his company will end the pain associated with missing food delivery.
“For me, this isn't just about stopping fraud and refunds, it's about rebuilding trust between the platform and customers. “Drivers are the backbone of delivery platforms, and having experienced these challenges on their own, we want to make their work easier on the doorstep.”