While technology moves forward, society struggles to keep up. Masha Bucher, founder and GP of Day One Ventures, founded her company with the aim of bridging that gap by combining venture capital with hands-on PR to help portfolio companies not just raise money but actually break through the noise.
Day One is an early backer of companies such as World, Superhuman, and Remote.com, and 12 of its portfolio companies are valued at multi-billion dollars.
Today on TechCrunch's Equity podcast, Rebecca Bellan speaks with Bucher about why traditional PR is broken, how she chooses founders, and why every startup founder needs to be online at all times.
Listen to the full episode to hear:
First, why Butcher thinks being a VC will make you better at PR, and why the traditional PR model is “off” for startups. How she scrutinized team building and found the “best founders.” Here's why founders can't just choose one more platform and Bucher's simple (and potentially controversial) advice for getting started on social media.
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