While Meta lures TikTok creators to Instagram and Facebook with cash bonuses, its X competitor, Instagram Threads, is currently catering to creators, brands, and others who need more specialized tools to manage their presence on the app. Making other people's work easier. On Thursday, Instagram head Adam Mosseri announced a handful of new features coming to Threads, including ways to schedule posts and see more metrics within Insights.
In a post on the social network, Mosseri shared that users can now schedule posts in threads and view metrics for individual posts within the Insights dashboard. This provides Threads users with a way to track trends including views, number of followers and geographic demographics, number and type of interactions, and more over time.
The scheduler, on the other hand, can be accessed from the composer's three-dot menu, Threads said in his post. Here, tap “Schedule” to select the date and time, then select “Schedule” again to confirm. Scheduled posts appear in your Drafts folder and can be edited or deleted before publishing.
Image credit: Thread
Additionally, he said Threads is adding new features that allow users to “mark up” the posts they're resharing to include their own creative take. Mosseri didn't elaborate on what that meant or share an example, but previous research by technology enthusiast Chris Messina said threads can include photos, GIFs, and audio. , a new icon will be added next to the button for adding hashtags, etc. to give you access to them. This feature.
Clicking on the squiggly icon takes users to a screen where they can select tools such as a highlighter or arrow tool, allowing them to draw directly on threaded posts. This feature was also discovered by Lindsey Gamble last week, who posted on Threads to show it in action.
This is an odd kind of addition for threads, considering that users often add highlights and underlines to screenshots to share news articles and other snippets from the web. There hasn't been a lot of consumer demand for tools to directly mark up posts in threads.
However, this feature offers Threads users something unique when compared to social networking rivals such as X, Bluesky, and Mastodon. And maybe that's important.