Threads, Instagram's Twitter-like app, is adding live scores for sports matches. Meta CEO Mark Zuckerberg announced Friday that Threads has begun testing live scores for NBA games and that the platform plans to add support for more leagues in the future.
The launch of this feature comes as Threads continues to challenge X, which has been providing live scores for sports games for nearly a decade. With this new feature, Threads hopes to attract users who would normally visit X to discuss live games and keep up with the latest developments. Threads not only adds live scores, but when users tap on a team's logo, they are redirected to a conversation about that team and can also connect with other users they follow.
Image credit: Thread
Threads told TechCrunch that the new feature will make it easier for users to participate in conversations about their favorite teams. The company says basketball has become one of the most popular topics on the social network, making NBA Threads one of the app's most active sports communities. The idea behind the new feature is to make Threads a forum for discussion about sports, the company said.
You can search the thread to see the game's start time within a day of the game. During the game, you can search during the match to check the current score. Once the game is over, you can search to see your final score.
The addition of live scores marks Threads' latest effort to build a platform comparable to X. Earlier this week, Threads officially rolled out its “Trending Now” feature to all users in the U.S. With the launch of Trending Topics, Threads becomes more contextual Because you can find timely conversations happening above.