Threads is testing a new feature that makes it easy to share long format text on social networks. Meta checked with TechCrunch on Thursday. This feature allows users to attach blocks of text to their posts instead of creating a thread for several different posts when they try to share more detailed ideas or ideas.
App researcher Radu Oncescu first spotted the new “text attachment” feature on iOS and shared the screenshots of it. According to the app's new features, users are “designed to attach longer text, become creative with styling tools, and share deeper thoughts, news snippets, bookings and more.”
The ability to share long-form content may help threads retain creators and writers who want to distribute more articles posted on blogs and newsletter platforms like Substack. This feature also removes the need for workarounds when trying to share text that exceeds the word limit of a post, such as sharing screenshots of text blocks in the Notes app on your phone.
Threading user Robert P. Nickson used this feature to share posts to show how they look to viewers. A snippet of long text appears in a gray box within the post. People can then click to read and scroll through the full content.
Image credit: Roberto P. Nickson/@rpm
Thread's competitor X already offers a way for users to share “articles” and long-form content on the platform. X features are only available to premium subscribers, but thread features are accessible to anyone, but may change in the future.
Additionally, while threads allow only users to share text, X can incorporate images and videos. Given that the feature is still in the testing phase, it is possible that threads will be able to add support for multimedia in the future.
Meta says it plans to offer this to more users in the future.
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Longform posting support is the latest addition between a series of new features introduced by threads over the past year, including DM, Fediverse integration, custom feeds, and AI enhancements.
The thread recently surpassed 400 million monthly active users just two years after its release. Meanwhile, X is north of 600 million active users, according to a previous statement made by former CEO Linda Yaccarino.