TikTok will begin automatically labeling AI-generated content created on other platforms, the company announced Thursday. With this change, when creators post content created with services such as OpenAI's DALL・E 3 to TikTok, it will automatically be labeled as “AI generated” and viewers will know that it was created with AI. will be notified.
The social video platform accomplishes this by implementing Content Credentials, a technology from the Coalition for Content Provenance and Authenticity (C2PA) co-founded by Microsoft and Adobe. Content credentials attach specific metadata to content that TikTok can use to instantly recognize and label AI-generated content.
As a result, TikTok will begin automatically labeling AI-generated content uploaded to the platform with content credentials attached. The change will be rolled out on Thursday and will apply to all users worldwide in the coming weeks.
TikTok already labels content created with TikTok AI effects, but it will also label content created with other platforms that have implemented Content Credentials, such as OpenAI's DALL E 3 and Microsoft's Bing Image Creator. I plan to attach it. Microsoft, Adobe, and OpenAI are already working on Content Credentials, and Google has also committed to supporting Content Credentials.
Image credit: TikTok
TikTok already requires creators to disclose if they post AI-generated or enhanced content, but the company told TechCrunch that the new changes will ensure that AI-generated content is labeled. He said he sees it as an additional way to make it easier for people to use the service. It takes the pressure off creators.
In the coming months, TikTok will also begin attaching content credentials to AI-generated content created on the platform using TikTok AI effects. Content credentials metadata contains details about where and how AI-generated content was created or edited and remains attached to the content when downloaded. Other platforms that employ content credentials can automatically label your content with his AI-generated labels.
So while TikTok is working on labeling AI content on its own service, it's also trying to help AI content created on TikTok be accurately labeled when posted on another platform. There is.
“AI-generated content is a great creative outlet, but transparency for viewers is critical,” Adam Presser, TikTok's head of operations, trust and safety, said in a press release. “By partnering with our peers to label content across our platforms, we will make it easier for creators to responsibly explore AI-generated content, while also making it easier for creators to explore AI-generated content that is harmful or misleading, which is prohibited on TikTok.” We will continue to thwart his AIGC.”
TikTok touts itself as the first video-sharing platform to implement Content Credentials. It's worth mentioning that Meta announced in February that he plans to build his C2PA solution for adding provenance to content.
As part of Thursday's announcement, TikTok said it is committed to combating the use of deceptive AI in elections, and that its policies will ensure no harmful and misleading AI-generated content, whether labeled or unlabeled. He said it was prohibited.