TikTok announced Monday that it is rolling out its redesigned “subscriptions” monetization service to eligible creators in certain regions, including Brazil, France, Germany, Spain, the UK, Indonesia, Italy, Japan, South Korea and the U.S. The company said it plans to expand the feature to more markets in the coming weeks.
The official release comes after TikTok announced in March that it was renaming its LIVE subscription monetization tool to “Subscriptions” and would soon expand it to non-LIVE creators.
TikTok's subscription service is TikTok's answer to Patreon, a creator platform that allows creators to share exclusive content with paying subscribers. TikTok's feature also competes with Instagram subscriptions and YouTube channel memberships, both of which allow creators to increase revenue by giving users access to additional content and perks.
The expansion will allow regular creators to offer exclusive content and other perks to paying subscribers. Creators can offer three different tiers to their members at three different price points, each offering a range of exclusive benefits for a monthly fee.
Image credit: TikTok
Subscribers have access to exclusive content such as videos, LIVEs, notes, etc. that are only available to paying users. Subscribers also have access to perks such as additional communication channels such as Subspace, a dedicated space where creators can interact with their subscribers.
Additionally, subscribers get unique stickers to use while LIVE and badges that appear next to their name on their profile and in comments.
Creators can also offer custom perks designed specifically for their community. A TikTok spokesperson explained in an email that customized perks are perks that creators can choose from a pre-made list provided by TikTok. These include performance requests, Discord roles, shoutouts, behind-the-scenes videos, the ability to play games together, and more.
To be eligible for a subscription, creators must be over 18 years old, have at least 10,000 followers and 100,000 video views in the past month, and their account must be in good standing.