Tiktok will expand the Tiktok shop's e-commerce platform to users in France, Germany and Italy on Monday, Reuters reports. The Tiktok Shop has been available in the UK since 2021 and is now ready to expand further into Europe.
The Tiktok Shop is also available in the US and has seen strong sales over the holiday season, but Tiktok's fate in this country remains uncertain.
Reuters said that as many sellers on the platform sell their products directly from China, Tiktok is aiming to join more European-based sellers in Tiktok shop.
“In France, Germany and Italy, we have already worked with merchants to list our products on the platform, and the Tiktok Shop will be available to Tiktok users starting next Monday.”
Wilk says Tiktok is looking to expand its product offerings and prices at the Tiktok shop. This is mostly known for its discounted prices. For example, Wilk noted that Tiktok Shop has a luxury UK-based store that sells second-hand Birkin bags.