TikTok is expanding its Effect Creator Rewards monetization program to more regions and lowering the payment threshold, the company announced today. Launched in May 2023, the program rewards creators for the effects they create through TikTok's AR development platform, Effect House. TikTok is also updating the program's payment model, so creators will only get paid for effects used in public videos.
The program extends to 33 additional regions including Argentina, Austria, Bahrain, Belgium, Belarus, Chile, Colombia, Czech Republic, Denmark, Ecuador, Egypt, Greece, Hungary, Israel, Kazakhstan, Kuwait, Mexico, Morocco, New Zealand, and Norway. It has been expanded. , Oman, Peru, Portugal, Qatar, Romania, Saudi Arabia, South Africa, Sweden, Switzerland, Taiwan, Thailand, Turkey, Uruguay. Effect Creator Rewards is currently available in a total of 53 regions.
Previously, an effect had to be used on 200,000 eligible videos within 90 days for creators to start collecting rewards. Currently, you only need to use each effect on her 100,000 eligible videos to earn rewards. When TikTok first launched the program last year, creators had to use the effects on 500,000 videos to start earning rewards. The company reduced that number to 200,000 in October. With today's update, eligibility requirements are significantly lower than the program's original requirements.
Regarding the updated payment model, only effects used in eligible public videos are eligible to receive rewards, whereas previously eligible videos also included private videos. TikTok has acknowledged that creators can expect to receive fewer videos eligible for Effect Creator Rewards as a result of this change, but to compensate for this it will move away from a flat fee model and instead follow an RPM (revenue per mile) model. .
Under the new model, creators will collect rewards based on the total number of eligible videos that use the effect within the first 90 days, the company told TechCrunch. Creators will begin collecting rewards once an effect reaches 100,000 published videos and will continue to collect rewards for each additional eligible video until the end of the 90-day period or until the maximum reward is reached. Masu. This change will apply to all effects published after today, but all effects published before today will continue to follow the previous payment and requirements model.
TikTok said some creators have reached a payout cap of $14,000 per effect or $50,000 per month since the program launched last year.
Today's announcement comes just days after TikTok announced that its revamped Creator Fund has increased total creator revenue by more than 250% in the past six months. The fund, which was established a year ago and will eventually replace TikTok's original $1 billion creator fund, is expected to exit beta in the coming weeks.