Tiktok today announced that it has partnered with ticketing company AXS to sell tickets to events around the world. The ByteDance-owned app will introduce this feature at launch in the US, UK, Sweden, and Australia. Users in these regions can tap on the event or artist profile highlighted in the video to purchase tickets through AXS.
TikTok struck a similar deal with Ticketmaster for U.S.-based events in 2022, and expanded the partnership in 2023 to sell tickets in 20 additional countries.
The short video platform said that certified artists can promote live events by adding AXS event links to their videos and sell tickets through an in-app ticketing feature.
AXS also sells tickets to other entertainment services such as Spotify and Bandsintown through the AXS Anywhere program.
Last October, TikTok joined Tickets.com as a partner to sell passes to its first live music event.