Close Menu
TechBrunchTechBrunch
  • Home
  • AI
  • Apps
  • Crypto
  • Security
  • Startups
  • TechCrunch
  • Venture

Subscribe to Updates

Subscribe to our newsletter and never miss our latest news

Subscribe my Newsletter for New Posts & tips Let's stay updated!

What's Hot

Index venture “Jahanvisaldana” shares the truth about what TAM and founders should focus on instead

July 25, 2025

Sam Altman warns that ChatGpt is not legally confidential when using it as a therapist

July 25, 2025

It took Google a month to shut down Catwatchful, a phone spyware operation hosted on the server

July 25, 2025
Facebook X (Twitter) Instagram
TechBrunchTechBrunch
  • Home
  • AI

    OpenAI seeks to extend human lifespans with the help of longevity startups

    January 17, 2025

    Farewell to the $200 million woolly mammoth and TikTok

    January 17, 2025

    Nord Security founder launches Nexos.ai to help enterprises move AI projects from pilot to production

    January 17, 2025

    Data proves it remains difficult for startups to raise capital, even though VCs invested $75 billion in the fourth quarter

    January 16, 2025

    Apple suspends AI notification summaries for news after generating false alerts

    January 16, 2025
  • Apps

    Sam Altman warns that ChatGpt is not legally confidential when using it as a therapist

    July 25, 2025

    Apple expands the App Store age rating system

    July 25, 2025

    Google is testing a vibe coding app called Opal

    July 25, 2025

    Use x Community Notes to test and find everyone's favorite posts

    July 24, 2025

    Apple iOS 26 Public Beta Arrival

    July 24, 2025
  • Crypto

    Telegram's Crypto Wallet will be released in the US

    July 22, 2025

    Indian Crypto ExchangeCoindCX confirms $44 million stolen during hack

    July 21, 2025

    North Korean hackers blamed record-breaking spikes in 2025

    July 17, 2025

    Bitcoin surpasses $118K at the second highest high in 24 hours

    July 11, 2025

    Vitalik Buterin reserves for Sam Altman's global project

    June 28, 2025
  • Security

    It took Google a month to shut down Catwatchful, a phone spyware operation hosted on the server

    July 25, 2025

    Cybercrime Forum Leak Zone has published the IP address of the user

    July 24, 2025

    AI Slops and Fake Reports are running out of winnings for some security bugs

    July 24, 2025

    European authorities arrest administrators of the infamous Russian Crime Forum XSS

    July 23, 2025

    Hundreds of organizations that violated SharePoint Mass-Hacks

    July 23, 2025
  • Startups

    7 days left: Founders and VCs save over $300 on all stage passes

    March 24, 2025

    AI chip startup Furiosaai reportedly rejecting $800 million acquisition offer from Meta

    March 24, 2025

    20 Hottest Open Source Startups of 2024

    March 22, 2025

    Andrill may build a weapons factory in the UK

    March 21, 2025

    Startup Weekly: Wiz bets paid off at M&A Rich Week

    March 21, 2025
  • TechCrunch

    OpenSea takes a long-term view with a focus on UX despite NFT sales remaining low

    February 8, 2024

    AI will save software companies' growth dreams

    February 8, 2024

    B2B and B2C are not about who buys, but how you sell

    February 5, 2024

    It's time for venture capital to break away from fast fashion

    February 3, 2024

    a16z's Chris Dixon believes it's time to focus on blockchain use cases rather than speculation

    February 2, 2024
  • Venture

    Index venture “Jahanvisaldana” shares the truth about what TAM and founders should focus on instead

    July 25, 2025

    With defense momentum growing, NATO Innovation Fund will update its investment team

    July 25, 2025

    How Y Combinator Food Delivery App Uses Tiktok to Soar in the App Store

    July 24, 2025

    VC Victor Lazarte is leaving the benchmark to launch his own company

    July 24, 2025

    Former Y Combinator, A16Z Experts Hold an Invitation-Only Summit for Founders

    July 23, 2025
TechBrunchTechBrunch

TikTok partners with Nielsen to track performance of cross-media ad campaigns

TechBrunchBy TechBrunchDecember 5, 20242 Mins Read
Facebook Twitter Pinterest Telegram LinkedIn Tumblr WhatsApp Email
Share
Facebook Twitter LinkedIn Pinterest Telegram Email


TikTok has partnered with Nielsen to enable advertisers and agencies to directly compare ad performance on TikTok across all screens, including digital, CTV and linear. Nielsen said the partnership will give advertisers a better understanding of TikTok's contribution to audience reach, while also allowing them to better place their ads across a variety of media.

The company notes that capturing audience engagement on TikTok is important as people move across different platforms and devices. Nielsen says it has the ability to provide cross-media measurement through Nielsen ONE, a platform that provides cross-platform audience measurement insights.

“In a fragmented ecosystem, advertisers are increasingly required to understand and demonstrate the incremental value of each element of their media plan,” Amene Atai, general manager of audience measurement at Nielsen, said in a press release. stated in a release. “Integrating TikTok into Nielsen ONE unlocks a key piece of the puzzle, providing much-needed clarity and ultimately helping advertisers plan and measure cross-platform and publisher campaigns. , allowing you to make the most informed decisions.”

Brands need to expand their reach beyond traditional channels, and the integration of TikTok and Nielsen ONE will help advertisers understand and leverage cross-media engagement, Jorge Ruiz, global head of marketing science at TikTok, said in a statement. He said it would be possible.

It's worth noting that this isn't the first time Nielsen has partnered with entertainment platforms to measure cross-media analytics using Nielsen ONE.

The company's first media partner for the tool was YouTube, as Nielsen announced in 2022 that advertisers will be able to compare YouTube reach from computer, mobile, and CTV to terrestrial TV. A few months later, Nielsen began a partnership with Roku to track cross-media viewership.

Nielsen also currently has a three-year agreement with Amazon Prime Video to measure viewership for the streaming service's exclusive NFL Thursday Night Football telecasts.



Source link

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

Sam Altman warns that ChatGpt is not legally confidential when using it as a therapist

July 25, 2025

Apple expands the App Store age rating system

July 25, 2025

Google is testing a vibe coding app called Opal

July 25, 2025

Use x Community Notes to test and find everyone's favorite posts

July 24, 2025

Apple iOS 26 Public Beta Arrival

July 24, 2025

Spotify will swing in the game with a mini golf game before the release of “Happy Gilmore 2”

July 24, 2025

Leave A Reply Cancel Reply

Top Reviews
Editors Picks

7 days left: Founders and VCs save over $300 on all stage passes

March 24, 2025

AI chip startup Furiosaai reportedly rejecting $800 million acquisition offer from Meta

March 24, 2025

20 Hottest Open Source Startups of 2024

March 22, 2025

Andrill may build a weapons factory in the UK

March 21, 2025
About Us
About Us

Welcome to Tech Brunch, your go-to destination for cutting-edge insights, news, and analysis in the fields of Artificial Intelligence (AI), Cryptocurrency, Technology, and Startups. At Tech Brunch, we are passionate about exploring the latest trends, innovations, and developments shaping the future of these dynamic industries.

Our Picks

Index venture “Jahanvisaldana” shares the truth about what TAM and founders should focus on instead

July 25, 2025

Sam Altman warns that ChatGpt is not legally confidential when using it as a therapist

July 25, 2025

It took Google a month to shut down Catwatchful, a phone spyware operation hosted on the server

July 25, 2025

Subscribe to Updates

Subscribe to our newsletter and never miss our latest news

Subscribe my Newsletter for New Posts & tips Let's stay updated!

© 2025 TechBrunch. Designed by TechBrunch.
  • Home
  • About Tech Brunch
  • Advertise with Tech Brunch
  • Contact us
  • DMCA Notice
  • Privacy Policy
  • Terms of Use

Type above and press Enter to search. Press Esc to cancel.