As Tiktok's fate in the US remains uncertain, the tech giant quietly began testing a new “Titktok for Tiktok” insight platform designed to help artists build their careers. The platform gives artists the tools to promote songs, understand performance metrics, and interact with their fans.
The platform is currently being tested in Australia, New Zealand, Japan, Korea and Indonesia. Tiktok plans to introduce its platform to additional markets in the future, along with a wider deployment.
The launch of the platform was first reported by Music Ally.
According to the Tiktok for Artists website, artists can use the platform to create campaigns for upcoming releases and promote them on social networks. They can launch engagement and monetization campaigns, such as Spotify, Apple Music, or album campaigns that drive presaves with exclusive product drops.
Image credit: Tiktok
You can also access performance data to see how well your posts and songs are doing. Artists can learn more about their fans, including the countries in which most listeners came from.
Additionally, artists can highlight fan videos and build communities through the platform. The selected fan video will appear in the Music Tab Fan Spotlight section of the artist's profile.
Tiktok will share more about the platform in the coming weeks.
As the platform plays a major role in music trends and driving viral songs, it makes sense for artists to introduce dedicated spaces to promote content and encourage fan engagement. The platform also helps artists expand their reach and grow their audience.
It is worth noting that the launch will take place a few months after the ordinance decided to close Tiktok Music, a music-riding service that had been tested in a few countries. At the time, the company said, “we decided to focus on focusing on the goal of promoting the role of Tiktok in promoting even greater musical listening and value for music streaming services.”