Close Menu
TechBrunchTechBrunch
  • Home
  • AI
  • Apps
  • Crypto
  • Security
  • Startups
  • TechCrunch
  • Venture

Subscribe to Updates

Subscribe to our newsletter and never miss our latest news

Subscribe my Newsletter for New Posts & tips Let's stay updated!

What's Hot

How Hans Wildens pulled off the big sale of Goldman Sachs and what it means for venture liquidity

October 22, 2025

Sam Altman's eye-scanning sphere promises to prove humanity in the age of AI bots

October 22, 2025

Save 60% on PlusOne Passes before Disrupt 2025 starts on October 27th

October 22, 2025
Facebook X (Twitter) Instagram
TechBrunchTechBrunch
  • Home
  • AI

    OpenAI seeks to extend human lifespans with the help of longevity startups

    January 17, 2025

    Farewell to the $200 million woolly mammoth and TikTok

    January 17, 2025

    Nord Security founder launches Nexos.ai to help enterprises move AI projects from pilot to production

    January 17, 2025

    Data proves it remains difficult for startups to raise capital, even though VCs invested $75 billion in the fourth quarter

    January 16, 2025

    Apple suspends AI notification summaries for news after generating false alerts

    January 16, 2025
  • Apps

    Google brings Pixel 6 and new devices to Material3 Expressive, along with other features, to the Pixel 6 and new devices

    September 3, 2025

    Google's NoteBookLM now allows you to customize the tone of your AI podcasts

    September 3, 2025

    Roblox expands the use of age estimation techniques and introduces standardized assessments

    September 3, 2025

    Instagram finally launches the iPad app

    September 3, 2025

    Complete the 2025 Confusion Builder Stage Agenda with the Maximum Scaling Voice

    September 3, 2025
  • Crypto

    Save 60% on PlusOne Passes before Disrupt 2025 starts on October 27th

    October 22, 2025

    Disrupt Stage Revealed: Where the Future of Technology First Breaks | TechCrunch

    October 21, 2025

    6 days left until Disrupt 2025 opens in San Francisco and ticket prices increase | Tech Crunch

    October 21, 2025

    Last minute ticket deals for Disrupt 2025: +1 for 60% off

    October 20, 2025

    Last minute ticket deals for Disrupt 2025: +1 for 60% off

    October 20, 2025
  • Security

    Sam Altman's eye-scanning sphere promises to prove humanity in the age of AI bots

    October 22, 2025

    Apple warns exploit developers that iPhones have been targeted by government spyware

    October 21, 2025

    Amazon identifies problem that destroyed much of the internet, says AWS is back to normal

    October 21, 2025

    Amazon DNS outage destroys large portions of the Internet

    October 20, 2025

    Spyware maker NSO Group blocked from WhatsApp

    October 18, 2025
  • Startups

    7 days left: Founders and VCs save over $300 on all stage passes

    March 24, 2025

    AI chip startup Furiosaai reportedly rejecting $800 million acquisition offer from Meta

    March 24, 2025

    20 Hottest Open Source Startups of 2024

    March 22, 2025

    Andrill may build a weapons factory in the UK

    March 21, 2025

    Startup Weekly: Wiz bets paid off at M&A Rich Week

    March 21, 2025
  • TechCrunch

    OpenSea takes a long-term view with a focus on UX despite NFT sales remaining low

    February 8, 2024

    AI will save software companies' growth dreams

    February 8, 2024

    B2B and B2C are not about who buys, but how you sell

    February 5, 2024

    It's time for venture capital to break away from fast fashion

    February 3, 2024

    a16z's Chris Dixon believes it's time to focus on blockchain use cases rather than speculation

    February 2, 2024
  • Venture

    How Hans Wildens pulled off the big sale of Goldman Sachs and what it means for venture liquidity

    October 22, 2025

    5 days left until Disrupt 2025 sets the startup world on fire

    October 22, 2025

    David Sachs' Kraft leads $42 million Series A in government technology startup Sturbridge

    October 22, 2025

    Sesame, the conversational AI startup from Oculus founder, raises $250 million and launches beta

    October 21, 2025

    Codi, powered by a16z, launches AI agent office manager

    October 21, 2025
TechBrunchTechBrunch

TikTok takes on Google by quietly introducing image search functionality in the TikTok Shop

TechBrunchBy TechBrunchJune 11, 20243 Mins Read
Facebook Twitter Pinterest Telegram LinkedIn Tumblr WhatsApp Email
Share
Facebook Twitter LinkedIn Pinterest Telegram Email


TikTok, a social media leader that seems interested in challenging Google's dominance in search, confirmed to TechCrunch that it's testing a feature that lets users take or upload photos and then find similar products in the TikTok Shop.

The feature, which was first spotted by X user Jonah Manzano, is available to all users in the U.S. and Southeast Asia. Users who have access to the new feature will see it in the form of a camera icon in the search bar of the TikTok Shop.

For example, say you're served a dish at a restaurant and you love it – just open the TikTok app, take a photo, and you'll find a similar item to buy in the TikTok Shop. Or, say you're shopping online and find a top you like, but it's too expensive – just save the image, upload it, and you'll find a similar item for less.

While it was previously possible to search for specific products in TikTok Shop, you no longer have to rely on text descriptions. The ability to use image search for shopping is something Google has offered for years with its image search tool, Google Lens. Image search is now also offered by Amazon, another tech giant that TikTok is trying to compete with.

2 images of TikTok's new image search feature from the TikTok ShopImage credit: TechCrunch/Screenshot

TikTok has already made significant strides in eating into Google's search dominance, with executives at the tech giant saying in 2022 that TikTok and Instagram were eating into the company's core search product. With this new feature, TikTok hopes that people will not only turn to the app to discover new products, but also to make purchases through the TikTok Shop.

The company isn't just taking aim at Google and Amazon with this new feature — it's also competing with other companies that offer visual search tools for shopping, including startups like Klarna and Cherry.

TikTok recently revealed that there are now more than 15 million TikTok Shop merchants around the world, with over 500,000 of them in the U.S. The company has spent more than $400 million on platform safety and has assembled a team of more than 7,500 people to help keep TikTok Shop safe.

TikTok sees TikTok Shop as its next big potential revenue stream and is betting big on e-commerce. The company's e-commerce efforts are also a way to keep users hooked to its app instead of other apps. By building and expanding TikTok Shop's features, TikTok hopes people will spend more time and money on its e-commerce products.

The company is expanding its e-commerce efforts even as it faces a possible ban in the U.S. In April, President Biden signed a bill that will ban TikTok if its Chinese parent company, ByteDance, fails to sell the app within a year.





Source link

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

Google brings Pixel 6 and new devices to Material3 Expressive, along with other features, to the Pixel 6 and new devices

September 3, 2025

Google's NoteBookLM now allows you to customize the tone of your AI podcasts

September 3, 2025

Roblox expands the use of age estimation techniques and introduces standardized assessments

September 3, 2025

Instagram finally launches the iPad app

September 3, 2025

Complete the 2025 Confusion Builder Stage Agenda with the Maximum Scaling Voice

September 3, 2025

Netflix updates its moment feature to allow users to have more control over scene clipping

September 3, 2025

Leave A Reply Cancel Reply

Top Reviews
Editors Picks

7 days left: Founders and VCs save over $300 on all stage passes

March 24, 2025

AI chip startup Furiosaai reportedly rejecting $800 million acquisition offer from Meta

March 24, 2025

20 Hottest Open Source Startups of 2024

March 22, 2025

Andrill may build a weapons factory in the UK

March 21, 2025
About Us
About Us

Welcome to Tech Brunch, your go-to destination for cutting-edge insights, news, and analysis in the fields of Artificial Intelligence (AI), Cryptocurrency, Technology, and Startups. At Tech Brunch, we are passionate about exploring the latest trends, innovations, and developments shaping the future of these dynamic industries.

Our Picks

How Hans Wildens pulled off the big sale of Goldman Sachs and what it means for venture liquidity

October 22, 2025

Sam Altman's eye-scanning sphere promises to prove humanity in the age of AI bots

October 22, 2025

Save 60% on PlusOne Passes before Disrupt 2025 starts on October 27th

October 22, 2025

Subscribe to Updates

Subscribe to our newsletter and never miss our latest news

Subscribe my Newsletter for New Posts & tips Let's stay updated!

© 2025 TechBrunch. Designed by TechBrunch.
  • Home
  • About Tech Brunch
  • Advertise with Tech Brunch
  • Contact us
  • DMCA Notice
  • Privacy Policy
  • Terms of Use

Type above and press Enter to search. Press Esc to cancel.