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TikTok's AI-powered creative assistant is now available directly in Adobe Express

TechBrunchBy TechBrunchFebruary 13, 20243 Mins Read
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Adobe and TikTok today announced that TikTok's AI-powered Creative Assistant is now available directly within Adobe Express. Through the integration, the two companies will We help businesses and creators create and market content more effectively. Creative Assistant is now available worldwide in English as an add-on to Adobe Express for both free and premium users.

The Creative Assistant add-on for Adobe Express is designed to reduce the time and effort required when working across different platforms when creating content. Adobe Express gives creators access to templates, Adobe Stock video clips, audio, stickers, and the Adobe Express TikTok video creator. The new Creative Assistant add-on gives creators access to TikTok's insights on trending hashtags and AI-powered tools, all within Adobe Express. Your assistant can also brainstorm creative ideas and script your videos.

This integration allows businesses and creators to schedule and publish content directly to TikTok without leaving Adobe Express.

“The new Creative Assistant add-on for Adobe Express reduces the time, effort, and resources required to work across different platforms at each stage of the content ideation, creation, and distribution process,” says Adobe Marketing. said Stacy Martinet, Vice President of Strategy and Communications. statement. “We are collaborating with TikTok's Creative Assistant for the first time, bringing together our unique creative tools, our engaged global audience and extensive knowledge of the platform to deliver real business value to our customers. We see tremendous value in helping people create content that will help them.”

To get started, you need to go to the Add-ons section of Adobe Express, find Creative Assistant, and install it. Let's say you're a brand looking to create a Valentine's Day TikTok to promote a special sale. You can browse the templates to find the one you like. You can then view trending hashtags to see what kind of content is getting the most views, and prompt your assistant for creative inspiration.

For example, you can ask your assistant, “Please write me a script for a Valentine's Day offer for a plant store.” All plants are her 20% off. ” Based on that prompt, you'll receive a suggested script to help you build your approach to advertising. For example, the script provides some visual and textual suggestions that you can use in your ads.

When you're ready to publish, you can ask Assistant to create an attention-grabbing caption for your ad. You can then add hashtags and publish your ad.

“We are excited to integrate Creative Assistant into Adobe Express to help businesses seamlessly create TikTok-first campaigns within the platform they know and love. Our capabilities enable businesses of all sizes to create for TikTok at scale,” Sofia Hernadez, TikTok’s head of global marketing, said in a statement.

Last September, TikTok first launched its Creative Assistant, which allows brands to quickly create videos with the help of AI. Integration with Adobe Express allows creators and brands to more efficiently create and publish content in one place.



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