Tiktok is preparing to update its community guidelines. This directs the rules for joining social video platforms and the standards used by the company. This update will rewrite the original text extensively for Simplicity, but there are some items that pop up in the new revision. In particular, there are minor changes to how Tiktok is prioritized for the market, how personalizes the per-user experience, and the types of content generated in the AI that are permitted.
Today, social media companies must comply with a variety of regulations around the world, including the UK's Online Safety Act (OSA), the EU's Digital Services Act (DSA), and the US Takedown Act.
The changes to Tiktok, which will be released on September 13th, 2025, are not that important. Because the company often just rewrites the text to make it clear.
However, one section where some additions are shown in the updated guidelines covers rules for Tiktok Live Creators.
The company warns creators who are responsible for what happens in live sessions, even if they contain third-party tools, such as real-time translations and audio to text tools to read audience comments. Tiktok advises creators to monitor these tools and ensure that they are not violating the rules through these third-party services.
Another notable addition to this section introduces new guidelines for commercial content.
Tiktok emphasizes the need to disclose commercial content. It also directly states that it will reduce the visibility of content that tells users to “purchase products outside the platform in the market where Tiktok Shop is available.”
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The company also says it is customizing users' search results.
Previous versions of the guidelines state that Tiktok provided users with “search suggestions,” while the new guidelines state that “search results and recommendations may appear different to everyone.” The guidelines explain that Tiktok uses information such as past searches and what it sees to make search results more relevant.
The updated rules make it clear that comments are also personalized.
Tiktok says comments are sorted based on signals such as past replies, likes, reports and more. Again, this means that the comment section appears to vary from user to user.
The AI content section has not changed dramatically, but the language here is not partially redundant when explaining what kind of deep furcates content is not allowed. Tiktok previously banned content that “share or displays fake authoritative sources or crisis events or misrepresents public figures in a specific context.” “This includes being bullied, endorsed, or approved.”
This is now being replaced by a language that Tiktok does not allow content.
It is interesting to note that languages referring to AI support have been removed. (Maybe Tiktok paves the way for celebrity-approved, AI-generated support?)
In some cases, the Guidearines language is simplified. For example, for the For Feed (FYF) Eligible Standard section, there is no long list considered ineligible content for FYF. Instead, details of ineligible content are spread across various sections of the updated community guidelines.
It is also worth noting that Tiktok has changed the language that explains why it engages in content moderation.
Previously, the company said the process made the platform “safe, reliable and vibrant.” Now, it explains content moderation by helping Tiktok become a “safe, fun and creative place for everyone.”
It seems that you've got a “reliable” x. you know.