Fizz, the university's social app, is expanding to grocery distribution thanks to a new partnership with GoPuff. The partnership allows students to order anything from late-night snacks to weekly groceries within the Fizz app, about 15 minutes faster, Fizz says.
Founded in 2021, Fizz is available on more than 620 campuses across the United States, and has so far been shared with over 27 million posts. Social platforms allow students to connect anonymously with others at the university. Fizz also has a market where users can buy and sell items locally.
Fizz co-founder and CEO Teddy Solomon told TechCrunch via email that expanding startups to grocery delivery has been taking a long time as users have been seeking functionality for a while.
He said that students are already using Fizz to buy and sell through the Fizz Marketplace, adjusting group food and beverage delivery, so it makes sense to allow for grocery delivery through the app.
Solomon also believes Fizz is naturally suited to partner with Gopuff. This is because it is also a service founded by university students and is popular with a younger customer base.
“Gopuff was founded by university students and had a strong presence on campus for a long time, so the synergy with Fizz was clear,” Solomon said. “We share the same Gen Z DNA and once the conversation started, it was clear that this partnership was very suitable. Combining Fizz's community and extreme distribution with the ability to instantly deliver GoPuff's essentials makes student life easier.”
Students have already been able to order groceries directly via Gopuff, but Fizz says that the new integration will make it even more convenient. Plus, the Fizz Store features a pre-selected collection of groceries, making it easy to shop for essentials. These examples include gyms, study fuels and rush bags.
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Despite adding market and grocery delivery, Fizz says it's still a social app and will always be one.
“With platforms like Instagram and Tiktok join entertainment (only 7% of the content consumed on Instagram comes from friends), Fizz continues to be the strongest community of shared experiences and identities,” says Solomon. “Features like the Fizz Store are a direct extension of the core experience and help us fulfill Fizz's mission of being a 99% social app in life that is not available on Instagram or Tiktok.”
From a future perspective, Solomon says Fizz will continue to expand to new campuses and markets. Fizz plans to expand its social capabilities while focusing on reliability and community.
Fizz has shared that in the past month it has quadrupled its daily active users, launched on more than 250 new campuses, breaking its daily registration record for the 12th day in a row.
The startup has raised $41 million so far.