Apple will kick off its week-long World Wide Developers Conference (WWDC) event with its traditional keynote on June 10 at 10am ET/7am PT. The presentation will focus on the company's software products and the developers behind them, including the latest versions of iOS, iPadOS, macOS, tvOS, visionOS and watchOS.
You can watch the stream on Apple's event page , and there's also a stream on YouTube , but it tends to be a bit delayed.
Over the past few years, critics have noted that the company has so far lagged behind companies like Google, Microsoft, and OpenAI when it comes to generative AI research. CEO Tim Cook has previously promised to address those concerns, and what better time and place to make that promise than at the Steve Jobs Theater in Cupertino during WWDC.
There are currently rumors of a potential deal with GPT developer OpenAI aimed at leveling the playing field a little more, and there's also been a lot of talk about AI-enhanced features coming to iOS 18.
Meanwhile, there was no guarantee that new hardware would necessarily be announced at the software-focused event, though the company has made that a trend in recent years with updates to Apple Silicon and the much-admired debut of the Vision Pro last year.
But recent rumors suggest this will be a weak year for hardware, despite the lukewarm response to Apple's first foray into mixed reality and mounting pressure following its decision to abandon its electric car project.
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