Close Menu
TechBrunchTechBrunch
  • Home
  • AI
  • Apps
  • Crypto
  • Security
  • Startups
  • TechCrunch
  • Venture

Subscribe to Updates

Subscribe to our newsletter and never miss our latest news

Subscribe my Newsletter for New Posts & tips Let's stay updated!

What's Hot

Index venture “Jahanvisaldana” shares the truth about what TAM and founders should focus on instead

July 25, 2025

Sam Altman warns that ChatGpt is not legally confidential when using it as a therapist

July 25, 2025

It took Google a month to shut down Catwatchful, a phone spyware operation hosted on the server

July 25, 2025
Facebook X (Twitter) Instagram
TechBrunchTechBrunch
  • Home
  • AI

    OpenAI seeks to extend human lifespans with the help of longevity startups

    January 17, 2025

    Farewell to the $200 million woolly mammoth and TikTok

    January 17, 2025

    Nord Security founder launches Nexos.ai to help enterprises move AI projects from pilot to production

    January 17, 2025

    Data proves it remains difficult for startups to raise capital, even though VCs invested $75 billion in the fourth quarter

    January 16, 2025

    Apple suspends AI notification summaries for news after generating false alerts

    January 16, 2025
  • Apps

    Sam Altman warns that ChatGpt is not legally confidential when using it as a therapist

    July 25, 2025

    Apple expands the App Store age rating system

    July 25, 2025

    Google is testing a vibe coding app called Opal

    July 25, 2025

    Use x Community Notes to test and find everyone's favorite posts

    July 24, 2025

    Apple iOS 26 Public Beta Arrival

    July 24, 2025
  • Crypto

    Telegram's Crypto Wallet will be released in the US

    July 22, 2025

    Indian Crypto ExchangeCoindCX confirms $44 million stolen during hack

    July 21, 2025

    North Korean hackers blamed record-breaking spikes in 2025

    July 17, 2025

    Bitcoin surpasses $118K at the second highest high in 24 hours

    July 11, 2025

    Vitalik Buterin reserves for Sam Altman's global project

    June 28, 2025
  • Security

    It took Google a month to shut down Catwatchful, a phone spyware operation hosted on the server

    July 25, 2025

    Cybercrime Forum Leak Zone has published the IP address of the user

    July 24, 2025

    AI Slops and Fake Reports are running out of winnings for some security bugs

    July 24, 2025

    European authorities arrest administrators of the infamous Russian Crime Forum XSS

    July 23, 2025

    Hundreds of organizations that violated SharePoint Mass-Hacks

    July 23, 2025
  • Startups

    7 days left: Founders and VCs save over $300 on all stage passes

    March 24, 2025

    AI chip startup Furiosaai reportedly rejecting $800 million acquisition offer from Meta

    March 24, 2025

    20 Hottest Open Source Startups of 2024

    March 22, 2025

    Andrill may build a weapons factory in the UK

    March 21, 2025

    Startup Weekly: Wiz bets paid off at M&A Rich Week

    March 21, 2025
  • TechCrunch

    OpenSea takes a long-term view with a focus on UX despite NFT sales remaining low

    February 8, 2024

    AI will save software companies' growth dreams

    February 8, 2024

    B2B and B2C are not about who buys, but how you sell

    February 5, 2024

    It's time for venture capital to break away from fast fashion

    February 3, 2024

    a16z's Chris Dixon believes it's time to focus on blockchain use cases rather than speculation

    February 2, 2024
  • Venture

    Index venture “Jahanvisaldana” shares the truth about what TAM and founders should focus on instead

    July 25, 2025

    With defense momentum growing, NATO Innovation Fund will update its investment team

    July 25, 2025

    How Y Combinator Food Delivery App Uses Tiktok to Soar in the App Store

    July 24, 2025

    VC Victor Lazarte is leaving the benchmark to launch his own company

    July 24, 2025

    Former Y Combinator, A16Z Experts Hold an Invitation-Only Summit for Founders

    July 23, 2025
TechBrunchTechBrunch

“We don't talk about the hype if we're actually solving a problem,” says an investor.

TechBrunchBy TechBrunchNovember 3, 20243 Mins Read
Facebook Twitter Pinterest Telegram LinkedIn Tumblr WhatsApp Email
Share
Facebook Twitter LinkedIn Pinterest Telegram Email


The hype is palpable. Self-driving car services are a hot topic of conversation as tech people from near and far gather at TechCrunch Disrupt 2024 in San Francisco, one of the few locations where Waymo will be open to the public.

Pega Ebrahimi, co-founder and managing partner of FPV Ventures, said on stage at TechCrunch, “Given all the hype around AI, everyone is going to be excited about self-driving cars in 10 years.” spoke. Disrupt 2024. “It's not going to be perfect for a while, but people are so excited and live in an optimistic world that it can happen and they want everything to happen right now. ”

The excitement about Waymo among Disrupt attendees from outside San Francisco is a clear example of how hype works. We invest more in what might happen in the future than in what is actually happening now. That means Waymo is slower (and sometimes more expensive) than Uber. But sharing videos of self-driving cars on social media can be fun and irresistible.

For Bullish director Natalie Sportelli, social media is an important part of the hype machine.

“I think the excitement of the internet and the media is creating a lot of hype for consumers.” [products]” Sportelli said on stage. But social media doesn't just work for futuristic experiences like Waymo. Even Mill, which founder Harry Tannenbaum calls “a raccoon's worst nightmare,” has managed to leverage its more than 80,000 followers on Instagram with its high-tech trash cans.

“We're asking people to jump in the dumpster with us,” Tannenbaum said. “Anytime you can help us spread the message and build content that is really exciting and interesting in its own right, I think it’s much better than paying for clicks.”

The mill's bin dehydrates the compostable material and grinds it into a powder that can be used for gardening or as chicken feed. While trash technology may not be particularly attractive, its business can easily be reframed as a valuable green technology with the potential to reduce food waste (as mills consume on average Currently, the device costs $360 per year, if it can reach a price point that is accessible to the public.)

On the consumer side, Sportelli says the best way to capitalize on the hype is to build lasting relationships with customers.

“One thing I've definitely learned throughout my various careers is that if you really love the product experience and love the way it feels, people will love you and keep buying from you,” she says. Said. Whether it's a trendy product like Glossier face wash or, yes, a trash can. “This also applies to B2B SaaS. For example, I love Guideline, my 401(K) provider. It's software and I think the experience is great.”

Given the current hype cycle around AI, some companies are keen to tell investors that they are leveraging AI, while others are less explicit. What you might not know at first glance at Mill's product is that it uses AI to recognize when there is enough food in the container to begin the dehydration process.

As an investor, Ebrahimi is more interested in a company's overall potential than its relationship to media stories.

“If I'm actually solving a problem, I wouldn't talk about the hype. I'm like, this is the problem I'm solving,” she said. “You don't want to hear about the hype. …What you want to know is, what are you solving? Can you solve it efficiently?”





Source link

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

Index venture “Jahanvisaldana” shares the truth about what TAM and founders should focus on instead

July 25, 2025

With defense momentum growing, NATO Innovation Fund will update its investment team

July 25, 2025

How Y Combinator Food Delivery App Uses Tiktok to Soar in the App Store

July 24, 2025

VC Victor Lazarte is leaving the benchmark to launch his own company

July 24, 2025

Former Y Combinator, A16Z Experts Hold an Invitation-Only Summit for Founders

July 23, 2025

Confuses 2025: First complete agenda reveals in new release phase

July 23, 2025

Leave A Reply Cancel Reply

Top Reviews
Editors Picks

7 days left: Founders and VCs save over $300 on all stage passes

March 24, 2025

AI chip startup Furiosaai reportedly rejecting $800 million acquisition offer from Meta

March 24, 2025

20 Hottest Open Source Startups of 2024

March 22, 2025

Andrill may build a weapons factory in the UK

March 21, 2025
About Us
About Us

Welcome to Tech Brunch, your go-to destination for cutting-edge insights, news, and analysis in the fields of Artificial Intelligence (AI), Cryptocurrency, Technology, and Startups. At Tech Brunch, we are passionate about exploring the latest trends, innovations, and developments shaping the future of these dynamic industries.

Our Picks

Index venture “Jahanvisaldana” shares the truth about what TAM and founders should focus on instead

July 25, 2025

Sam Altman warns that ChatGpt is not legally confidential when using it as a therapist

July 25, 2025

It took Google a month to shut down Catwatchful, a phone spyware operation hosted on the server

July 25, 2025

Subscribe to Updates

Subscribe to our newsletter and never miss our latest news

Subscribe my Newsletter for New Posts & tips Let's stay updated!

© 2025 TechBrunch. Designed by TechBrunch.
  • Home
  • About Tech Brunch
  • Advertise with Tech Brunch
  • Contact us
  • DMCA Notice
  • Privacy Policy
  • Terms of Use

Type above and press Enter to search. Press Esc to cancel.