YouTube changes the way YouTube shorts views are counted, allowing creators to have a deeper understanding of how short form content works.
The Shorts view counts how many times a creator's Short Start is played or replayed.
In the past, views were counted after being considered short in a certain number of seconds. This change results in a higher progression in view counts.
YouTube says it's making a change because it heard the creator wants to understand how often their shorts are actually seen. The idea is to help creators better showcase the full reach, inform content strategies and make it easier for them to present their work to potential brand partners.
With this update, YouTube shorts will now line up their metrics with Tiktok and Instagram reel metrics, both tracking the number of times a video is launched or replayed. YouTube says it will help creators to better understand how short form videos work across multiple platforms.
Creators who are still interested in the original shorts metric can be viewed by going to “Advanced Mode” within YouTube analysis. The metric now known as “engage views” will continue to allow creators to create the number of viewers who have chosen to continue looking at the shorts.
YouTube points out that the changes will not affect the earnings of creators or how they will be covered by the YouTube Partner Program. These factors are based on engaged views rather than updated metrics.
The change will take effect on March 31st.