YouTube announced that it is making changes to mid-roll ads to improve the viewing experience for users, helping creators earn more revenue.
Starting May 12, Google-owned platforms will display fewer ads at moments when they feel disruptive or may abandon the video, like in the middle of a sentence or action sequence. It's planned. Instead, you'll see more mid-roll ads at natural breakpoints in the video, such as poses and transitions.
YouTube can update old videos uploaded by February 24th to automatically include ad slots in natural breakpoints. Creators can opt out of this in YouTube Studio if they want to manage their ads manually. However, videos with interrupted ad slots can reduce revenues from May 12th, YouTube says.
The company notes that creators who place mid-roll ads manually should consider whether the ads are considered disruptive to their audience. To help with this, YouTube is introducing a new feature to show creators whether mid-roll ads are better placed immediately at natural breaks rather than at destructive times.
Image credits: YouTube
Additionally, YouTube considers that creators with manual mid-roll ads can automatically identify other locations to display their ads to allow for a balanced ad experience. I encourage you to do so.
YouTube found that creators with a mix of both automatic and manual mid-roll ads increased their revenues on YouTube ads by an average of over 5% compared to those with only manually placed slots I did.
“Our goal with these features is to provide more information and new options,” YouTube said on a help page talking to creators. “It controls whether mid-roll ads are displayed on the video and where you want those ads to be displayed.”
YouTube says that reducing interrupted ads will help creators maintain a greater audience for the video.