YouTube has partnered with Creative Artists Agency (CAA) to help celebrities, athletes, and creators identify content on the platform that uses AI-generated likenesses. The tool, which YouTube will begin testing early next year, will allow these professionals to submit requests to remove AI-generated likenesses.
YouTube will initially make the tool available to “top, high-profile talent, including award-winning actors and top athletes from the NBA and NFL.” It will then be made available to “top YouTube creators, creative professionals, and other key partners representing talent.”
The announcement comes in the same week that YouTube began allowing creators and rights holders to report whether they allow certain third-party AI companies to train models on their content.
The Google-owned company's recent moves demonstrate its commitment to becoming a trusted ally for creative professionals amid the rise of generative AI.